/* ==========================================================
   Ajay Chandnani — Growth & CRO
   Palette: warm sand, marigold, coral, deep teal
   ========================================================== */

:root{
  --sand:      #FBF4E9;
  --sand-2:    #F5EADA;
  --cream:     #FFFCF7;
  --ink:       #1E1712;
  --ink-soft:  #5C5148;
  --coral:     #FF5B36;
  --marigold:  #FFB627;
  --teal:      #0D6B5C;
  --teal-deep: #094238;
  --line:      #E4D6C2;

  --display:'Fraunces', Georgia, serif;
  --body:'Plus Jakarta Sans', -apple-system, system-ui, sans-serif;

  --gut: clamp(20px,5vw,56px);
  --max: 1120px;
  --r: 20px;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation-duration:.001ms!important;transition-duration:.001ms!important}
}

body{
  margin:0;background:var(--sand);color:var(--ink);
  font-family:var(--body);font-size:17px;line-height:1.65;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gut)}
a{color:inherit}
a:focus-visible,button:focus-visible{outline:3px solid var(--coral);outline-offset:3px;border-radius:4px}
img{max-width:100%;display:block}

h1,h2,h3,h4{
  font-family:var(--display);font-weight:600;
  line-height:1.06;letter-spacing:-.02em;margin:0;
  font-variation-settings:'SOFT' 0,'WONK' 0;
}
.serif-italic{font-style:italic;font-variation-settings:'SOFT' 60,'WONK' 1;color:var(--coral)}

.kicker{
  font-family:var(--body);font-size:.72rem;font-weight:700;
  letter-spacing:.18em;text-transform:uppercase;color:var(--teal);
  display:inline-flex;align-items:center;gap:9px;
}
.kicker::before{content:"";width:26px;height:2px;background:var(--coral);display:block}

/* ---------------- nav ---------------- */
.nav{position:sticky;top:0;z-index:60;background:rgba(251,244,233,.92);
  backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:70px;gap:18px}
.logo{font-family:var(--display);font-weight:600;font-size:1.12rem;text-decoration:none;letter-spacing:-.02em}
.logo b{color:var(--coral);font-weight:600}
.navlinks{display:flex;gap:28px;align-items:center}
.navlinks a{font-size:.9rem;font-weight:500;text-decoration:none;color:var(--ink-soft)}
.navlinks a:hover{color:var(--ink)}
@media(max-width:860px){.navlinks a:not(.nav-cta){display:none}}

/* ---------------- buttons ---------------- */
.btn{
  display:inline-flex;align-items:center;gap:10px;
  font-family:var(--body);font-size:.95rem;font-weight:700;
  text-decoration:none;padding:15px 26px;border-radius:100px;
  border:2px solid transparent;transition:transform .15s ease,box-shadow .15s ease,background .15s ease;
  white-space:nowrap;
}
.btn-primary{background:var(--coral);color:#fff;box-shadow:0 6px 0 #C93E20}
.btn-primary:hover{transform:translateY(2px);box-shadow:0 4px 0 #C93E20}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn-ghost:hover{background:var(--ink);color:var(--sand)}
.btn-dark{background:var(--teal-deep);color:#fff;box-shadow:0 6px 0 #052620}
.btn-dark:hover{transform:translateY(2px);box-shadow:0 4px 0 #052620}
.btn-sm{padding:11px 20px;font-size:.85rem}

/* ---------------- hero ---------------- */
.hero{position:relative;padding:clamp(52px,8vw,96px) 0 clamp(40px,6vw,70px);overflow:hidden}
.blob{position:absolute;border-radius:50%;filter:blur(60px);opacity:.5;pointer-events:none}
.blob-1{width:460px;height:460px;background:var(--marigold);top:-160px;right:-120px}
.blob-2{width:380px;height:380px;background:#FFD1C2;bottom:-180px;left:-140px}
.hero .wrap{position:relative;z-index:2}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(28px,5vw,64px);align-items:center}
@media(max-width:920px){.hero-grid{grid-template-columns:1fr}}
.hero h1{font-size:clamp(2.5rem,6vw,4.3rem);margin:22px 0 20px;max-width:15ch}
.hero .sub{font-size:clamp(1.02rem,1.6vw,1.18rem);color:var(--ink-soft);max-width:46ch;margin:0 0 30px}
.hero .sub b{color:var(--ink);font-weight:700}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap;align-items:center}
.reassure{font-size:.85rem;color:var(--ink-soft);margin:16px 0 0}

/* hero stat stack */
.statstack{display:grid;gap:14px}
.statcard{
  background:var(--cream);border:2px solid var(--ink);border-radius:var(--r);
  padding:22px 24px;box-shadow:6px 6px 0 var(--ink);
}
.statcard:nth-child(2){box-shadow:6px 6px 0 var(--coral);transform:rotate(-1.1deg)}
.statcard:nth-child(3){box-shadow:6px 6px 0 var(--teal)}
.statcard .big{font-family:var(--display);font-size:2.5rem;font-weight:600;line-height:1;letter-spacing:-.03em}
.statcard .big em{font-style:normal;color:var(--coral)}
.statcard .cap{font-size:.85rem;color:var(--ink-soft);margin-top:8px;line-height:1.45}
.statcard .who{font-size:.7rem;font-weight:700;letter-spacing:.13em;text-transform:uppercase;color:var(--teal);margin-top:12px}

/* ---------------- trust bar ---------------- */
.trust{background:var(--teal-deep);color:#fff;padding:26px 0}
.trust p{margin:0 0 16px;font-size:.72rem;font-weight:700;letter-spacing:.18em;text-transform:uppercase;
  color:rgba(255,255,255,.6);text-align:center}
.brands{display:flex;flex-wrap:wrap;justify-content:center;gap:14px 40px}
.brands span{font-family:var(--display);font-size:1.22rem;font-weight:600;color:#fff;opacity:.92}

/* ---------------- sections ---------------- */
.sec{padding:clamp(60px,9vw,110px) 0}
.sec-sand2{background:var(--sand-2)}
.sec-cream{background:var(--cream)}
.sec-dark{background:var(--teal-deep);color:var(--sand)}
.sec-dark .kicker{color:var(--marigold)}
.sec-dark .lead{color:rgba(251,244,233,.78)}

.sec-head{max-width:640px;margin-bottom:clamp(34px,5vw,56px)}
.sec-head.center{margin-left:auto;margin-right:auto;text-align:center}
.sec-head h2{font-size:clamp(1.95rem,4.4vw,3.05rem);margin:18px 0 0}
.lead{font-size:1.06rem;color:var(--ink-soft);margin:16px 0 0}

/* ---------------- pain ---------------- */
.pains{display:grid;gap:16px;grid-template-columns:repeat(auto-fit,minmax(255px,1fr))}
.pain{background:var(--cream);border:2px solid var(--ink);border-radius:var(--r);padding:26px 24px 28px}
.pain .ico{width:46px;height:46px;border-radius:12px;background:var(--marigold);
  display:grid;place-items:center;margin-bottom:16px;border:2px solid var(--ink)}
.pain h3{font-size:1.12rem;margin-bottom:9px}
.pain p{margin:0;font-size:.94rem;color:var(--ink-soft)}
.pain-answer{margin-top:34px;background:var(--ink);color:var(--sand);border-radius:var(--r);
  padding:clamp(26px,4vw,40px);display:flex;gap:24px;align-items:center;flex-wrap:wrap}
.pain-answer p{margin:0;font-family:var(--display);font-size:clamp(1.15rem,2.3vw,1.6rem);
  line-height:1.3;flex:1;min-width:260px}
.pain-answer em{font-style:italic;color:var(--marigold)}

/* ---------------- services ---------------- */
.services{display:grid;gap:18px;grid-template-columns:repeat(auto-fit,minmax(290px,1fr))}
.svc{background:var(--cream);border:2px solid var(--ink);border-radius:var(--r);
  padding:30px 28px 32px;display:flex;flex-direction:column;position:relative;overflow:hidden}
.svc::before{content:"";position:absolute;inset:0 0 auto 0;height:7px}
.svc:nth-child(1)::before{background:var(--coral)}
.svc:nth-child(2)::before{background:var(--marigold)}
.svc:nth-child(3)::before{background:var(--teal)}
.svc .n{font-family:var(--display);font-size:.82rem;font-weight:600;color:var(--ink-soft);
  letter-spacing:.1em;margin-bottom:14px;display:block}
.svc h3{font-size:1.42rem;margin-bottom:12px}
.svc > p{margin:0 0 18px;font-size:.96rem;color:var(--ink-soft)}
.svc ul{list-style:none;padding:0;margin:0 0 22px;display:grid;gap:10px}
.svc li{position:relative;padding-left:26px;font-size:.92rem}
.svc li::before{content:"";position:absolute;left:0;top:8px;width:13px;height:13px;
  border-radius:50%;border:2.5px solid var(--teal)}
.svc .for{margin-top:auto;font-size:.78rem;font-weight:700;letter-spacing:.1em;
  text-transform:uppercase;color:var(--coral);padding-top:16px;border-top:1px dashed var(--line)}

/* ---------------- results ---------------- */
.results{display:grid;gap:16px;grid-template-columns:repeat(auto-fit,minmax(215px,1fr))}
.res{background:rgba(255,255,255,.07);border:1.5px solid rgba(255,255,255,.2);
  border-radius:var(--r);padding:26px 24px 28px}
.res .pct{font-family:var(--display);font-size:2.9rem;font-weight:600;line-height:1;
  color:var(--marigold);letter-spacing:-.03em}
.res .met{font-size:.95rem;font-weight:700;margin:12px 0 6px}
.res .det{font-size:.85rem;color:rgba(251,244,233,.7);margin:0}
.res .brand{font-size:.7rem;font-weight:700;letter-spacing:.13em;text-transform:uppercase;
  color:rgba(251,244,233,.5);margin-top:14px;display:block}

/* ---------------- case cards ---------------- */
.cases{display:grid;gap:20px}
.case{background:var(--cream);border:2px solid var(--ink);border-radius:var(--r);
  overflow:hidden;text-decoration:none;display:grid;grid-template-columns:1fr .8fr;
  transition:transform .16s ease,box-shadow .16s ease;box-shadow:0 0 0 var(--ink)}
.case:hover{transform:translate(-3px,-3px);box-shadow:7px 7px 0 var(--ink)}
@media(max-width:840px){.case{grid-template-columns:1fr}}
.case-txt{padding:clamp(24px,3.4vw,36px)}
.tags{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:16px}
.tag{font-size:.7rem;font-weight:700;letter-spacing:.09em;text-transform:uppercase;
  padding:5px 11px;border-radius:100px;background:var(--sand-2);color:var(--ink-soft)}
.tag.hot{background:var(--coral);color:#fff}
.case h3{font-size:clamp(1.3rem,2.4vw,1.72rem);margin-bottom:12px}
.case-txt > p{margin:0 0 20px;font-size:.97rem;color:var(--ink-soft)}
.minis{display:flex;gap:22px;flex-wrap:wrap;padding-top:18px;border-top:1px dashed var(--line)}
.mini .v{font-family:var(--display);font-size:1.5rem;font-weight:600;color:var(--teal);line-height:1}
.mini .l{font-size:.74rem;color:var(--ink-soft);margin-top:4px}
.go{display:inline-flex;align-items:center;gap:8px;margin-top:22px;
  font-weight:700;font-size:.92rem;color:var(--coral)}
.case:hover .go i{transform:translateX(4px)}
.go i{font-style:normal;transition:transform .16s ease}
.case-art{background:var(--sand-2);border-left:2px solid var(--ink);
  display:grid;place-items:center;padding:26px}
@media(max-width:840px){.case-art{border-left:none;border-top:2px solid var(--ink)}}
.case-art svg{width:100%;max-width:330px;height:auto}

/* ---------------- process ---------------- */
.steps{display:grid;gap:18px;grid-template-columns:repeat(auto-fit,minmax(230px,1fr))}
.step{position:relative;padding-top:26px}
.step .num{font-family:var(--display);font-size:3.4rem;font-weight:600;line-height:.8;
  color:var(--coral);opacity:.28;letter-spacing:-.04em}
.step h3{font-size:1.14rem;margin:12px 0 8px}
.step p{margin:0;font-size:.93rem;color:var(--ink-soft)}

/* ---------------- about ---------------- */
.about{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(28px,5vw,60px);align-items:center}
@media(max-width:820px){.about{grid-template-columns:1fr}}
.portrait{background:var(--marigold);border:2px solid var(--ink);border-radius:var(--r);
  aspect-ratio:4/5;display:grid;place-items:center;text-align:center;padding:26px;
  box-shadow:8px 8px 0 var(--ink)}
.portrait.has-photo{padding:0;overflow:hidden}
.portrait.has-photo img{width:100%;height:100%;object-fit:cover;display:block;
  border-radius:calc(var(--r) - 2px)}
.portrait .ph{font-family:var(--display);font-size:1.05rem;line-height:1.4}
.portrait .ph small{display:block;font-family:var(--body);font-size:.78rem;
  margin-top:10px;opacity:.7}
.about p{color:var(--ink-soft)}
.about p b{color:var(--ink)}
.chips{display:flex;gap:8px;flex-wrap:wrap;margin-top:22px}
.chip{font-size:.78rem;font-weight:600;padding:7px 14px;border-radius:100px;
  background:var(--sand-2);border:1px solid var(--line)}

/* ---------------- faq ---------------- */
.faq{max-width:780px;margin:0 auto}
.q{border-bottom:1.5px solid var(--line)}
.q summary{cursor:pointer;list-style:none;padding:22px 44px 22px 0;position:relative;
  font-family:var(--display);font-size:1.1rem;font-weight:600}
.q summary::-webkit-details-marker{display:none}
.q summary::after{content:"+";position:absolute;right:6px;top:19px;font-size:1.6rem;
  color:var(--coral);font-family:var(--body);font-weight:400;line-height:1}
.q[open] summary::after{content:"–"}
.q p{margin:0 0 22px;color:var(--ink-soft);font-size:.97rem;max-width:62ch}

/* ---------------- final cta ---------------- */
.cta-final{background:var(--coral);color:#fff;text-align:center}
.cta-final h2{font-size:clamp(2rem,5vw,3.4rem);max-width:18ch;margin:20px auto 18px}
.cta-final .kicker{color:#fff}
.cta-final .kicker::before{background:#fff}
.cta-final p{max-width:46ch;margin:0 auto 32px;font-size:1.06rem;color:rgba(255,255,255,.9)}
.cta-final .btn-primary{background:var(--ink);box-shadow:0 6px 0 #000}
.cta-final .btn-ghost{border-color:#fff;color:#fff}
.cta-final .btn-ghost:hover{background:#fff;color:var(--coral)}
.cta-row{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}

footer{background:var(--ink);color:rgba(251,244,233,.65);padding:34px 0;font-size:.87rem}
footer .wrap{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;align-items:center}
footer a{color:var(--marigold);text-decoration:none}

/* ==========================================================
   CASE STUDY PAGES
   ========================================================== */
.cs-hero{background:var(--teal-deep);color:var(--sand);padding:clamp(44px,6vw,80px) 0 clamp(38px,5vw,64px)}
.cs-hero .kicker{color:var(--marigold)}
.cs-hero h1{font-size:clamp(1.95rem,4.6vw,3.15rem);max-width:19ch;margin:20px 0 18px}
.cs-hero .lede{font-size:1.08rem;color:rgba(251,244,233,.8);max-width:56ch;margin:0}
.cs-facts{display:grid;gap:14px;grid-template-columns:repeat(auto-fit,minmax(158px,1fr));margin-top:34px}
.cs-fact{background:rgba(255,255,255,.08);border:1.5px solid rgba(255,255,255,.18);
  border-radius:14px;padding:15px 17px}
.cs-fact .k{font-size:.68rem;font-weight:700;letter-spacing:.13em;text-transform:uppercase;
  color:rgba(251,244,233,.55);display:block;margin-bottom:6px}
.cs-fact .v{font-size:.94rem;font-weight:700}

.cs-body{padding:clamp(44px,6vw,76px) 0 clamp(56px,7vw,90px)}
.cs-body .wrap > *{max-width:730px}
.cs-body .wrap > figure,.cs-body .wrap > .tablewrap{max-width:100%}
.cs-body h2{font-family:var(--display);font-size:clamp(1.5rem,3vw,2.05rem);
  margin:2.2em 0 .5em;padding-top:.8em;border-top:2px solid var(--line)}
.cs-body h2:first-child{border-top:none;padding-top:0;margin-top:0}
.cs-body h3{font-size:1.2rem;margin:1.9em 0 .5em}
.cs-body p{margin:0 0 1.1em}
.cs-body ul{padding-left:0;list-style:none;margin:0 0 1.4em;display:grid;gap:11px}
.cs-body li{position:relative;padding-left:28px}
.cs-body li::before{content:"";position:absolute;left:2px;top:9px;width:12px;height:12px;
  border-radius:50%;border:2.5px solid var(--coral)}
.cs-body strong{font-weight:700;color:var(--ink)}
.cs-body hr{display:none}

.tablewrap{overflow-x:auto;margin:1.5em 0 2.2em;border:2px solid var(--ink);border-radius:16px;background:var(--cream)}
.cs-body table{width:100%;border-collapse:collapse;font-size:.9rem}
.cs-body th{text-align:left;font-size:.7rem;font-weight:700;letter-spacing:.1em;
  text-transform:uppercase;color:#fff;background:var(--teal-deep);padding:13px 16px;white-space:nowrap}
.cs-body td{padding:12px 16px;border-bottom:1px solid var(--line)}
.cs-body tbody tr:last-child td{border-bottom:none}
.cs-body tbody tr:nth-child(even){background:rgba(255,182,39,.07)}
.cs-body td strong{color:var(--teal)}

.cs-body figure{margin:2em 0 2.4em}
.cs-body figure img{width:100%;border:2px solid var(--ink);border-radius:16px;background:#fff}
.cs-body figcaption{font-size:.85rem;color:var(--ink-soft);margin-top:11px}

.cs-next{background:var(--sand-2);padding:34px 0;border-top:2px solid var(--line)}
.cs-next .wrap{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
.cs-next a{font-weight:700;text-decoration:none;color:var(--coral)}